Sarah stared at her untouched gym bag for the third time that week. Like millions of Americans, she’d started January strong—new leggings, a shiny membership card, and bold promises to “transform.” But by February, her enthusiasm melted faster than snow in Texas. Sound familiar?
Research reveals 50% of new gym members quit within six months. Brits waste £25 billion yearly on unused subscriptions, with fitness plans topping the list. Yet the problem isn’t laziness—it’s flawed strategies. Most programs ignore our brains’ wiring, treating exercise as a battle of willpower rather than a skill to master. That’s why understanding how to get motivated for workout is essential—not through pressure, but by building habits that actually stick.


