Sarah swore this year would be different. She bought matching leggings, stocked her fridge with protein shakes, and even bookmarked a 6 a.m. yoga class. By February, her gym bag gathered dust under her desk. Sound familiar? You’re not alone.
Research shows 50% of January gym sign-ups quit within six months. In the U.S., unused subscriptions drain wallets—$25 billion annually disappears like forgotten treadmill miles. Why? Because most people never learn how to get motivated to work out in a sustainable, consistent way. Relying on fleeting motivation often backfires.



