Picture this: Sarah, a busy mom of two, sets her alarm for 5:30 a.m. to hit the gym. But when it buzzes, she hits snooze. “I’ll go tomorrow,” she mutters, pulling the blanket tighter. Sound familiar? You’re not alone. Research by University of Texas psychologist Art Markman reveals our brains often prioritize short-term comfort over long-term rewards—like skipping a workout for extra sleep.
This tug-of-war between immediate satisfaction and lasting health benefits derails even the best intentions. Gym memberships collect dust. Running shoes stay pristine. Why? Our minds crave instant gratification—like binge-watching shows instead of sweating it out. But here’s the good news: Understanding how to keep motivated to workout is your first win. With the right mindset and strategies, you can overcome these mental hurdles and build habits that stick.




