Sarah stared at her untouched gym bag in the corner of her Chicago apartment. It had been three weeks since her last workout. Like millions of Americans, she’d started January strong—new leggings, fresh playlist, lofty goals. By February, her $50/month membership felt like a guilt tax. Sound familiar?
Research reveals 50% of new gym members quit within six months. In the UK alone, unused subscriptions drain £25 billion annually—with fitness plans leading the waste list. But instead of blaming yourself, it’s worth asking: how can I get motivated to workout in a way that actually sticks? Maybe the issue isn’t willpower, but the outdated strategies we rely on to stay consistent.